About us 

WeWork India is one of India’s leading flexible workspace operators – ‘Great Place To Work’ certified (Nov 2024 – Nov 2025), aimed at creating flexible workspace solutions for companies of all sizes. 

Since its inception in India in 2016, WeWork India has expanded across 68 operational centres in Chennai, New Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, and Hyderabad. WeWork India meets distinct workspace needs, for various businesses. WeWork India strives to provide customised and curated solutions for various office space needs through its products and solutions. 

At WeWork India, we’re driven by collaboration, creativity, and a shared vision to redefine the future of work. If you're looking to be part of a dynamic, fast-growing organisation that values talent and fosters growth, join us and build your future with WeWork India. 

For more information, please visit our website 

About the role

We are looking for a performance-driven and lifecycle-focused Owned Media Specialist to join our Brand & Marketing team at WeWork India. In this role, you will own the strategy and execution of our email and WhatsApp marketing programs as key revenue and engagement channels, while working closely with content and growth teams to strengthen owned media channels.

You will be responsible for designing and optimizing full-funnel customer journeys, leveraging our MarTech stack for automation, personalization, and experimentation to drive acquisition, activation, retention, and revenue outcomes.

He/she will also be responsible for increasing the conversion rates of our website, landing pages, and other owned channels. Having Email, WhatsApp, SMS campaign experience is a desirable and added advantage. Using data analysis, A/B testing, user feedback, and industry best practices, you will help optimize user journeys and enhance the online customer experience to drive better business outcomes

As part of this role, you will report to the Head of Product Marketing.

Key Responsibilities

• Lifecycle & Journey orchestration: Own the end-to-end lifecycle marketing strategy across email and WhatsApp—from lead nurturing and onboarding to engagement, upsell, cross-sell, and retention.

• Campaign Execution: Plan and execute always-on and tactical campaigns using segmentation, behavioral triggers, and dynamic content to drive conversions and pipeline velocity

• Marketing Automation: Leverage our MarTech platform to:

• Build automated workflows

• Implement event-based communication

• Enable personalization at scale

• Optimize channel performance

• Segmentation: Develop advanced audience cohorts based on user behavior, lifecycle stage, firmographics/demographics, and engagement signals

• Experimentation & Optimization: Design and execute A/B tests across messaging, frequency, creative, journey logic, and send-time optimization to continuously improve performance.

• Deliverability & Channel Growth: Monitor and improve key channel health metrics including deliverability, sender reputation, opt-in growth, engagement rates, and database hygiene.

• Collaboration: Partner with cross-functional teams including Marketing, Product, and Tech to align CRO efforts with broader business goals and initiatives.

• Performance Monitoring: Continuously monitor, analyze, and report on conversion metrics and suggest actionable recommendations to improve performance.

• Conversion Optimization: Analyze and identify conversion opportunities across our digital properties (websites, landing pages, apps) to improve customer acquisition, retention, and engagement.

• A/B Testing & Experimentation: Design, implement, and analyze A/B tests, multivariate tests, and other experimentation strategies to optimize website performance.

• Data Analysis & Reporting: Utilize web analytics tools (e.g., Google Analytics, MoEngage, etc.) to track user behavior and KPIs, identify trends, and generate insights that inform optimization strategies.

• UX/UI Collaboration: Work closely with UX/UI designers to enhance website layouts, navigation, and overall user experience to remove friction points that hinder conversions.

• Customer Journey Optimization: Map customer journeys and optimize conversion paths, from first touchpoint to final purchase or goal completion.

• Personalization & Targeting: Develop and implement strategies for personalization, segmentation, and targeted content to increase conversion rates for specific audience groups.

• Collaboration: Partner with cross-functional teams including Marketing, Product, and Tech to align CRO efforts with broader business goals and initiatives.

• Performance Monitoring: Continuously monitor, analyze, and report on conversion metrics and suggest actionable recommendations to improve performance.

• Market Research & Trends: Stay up-to-date on the latest CRO trends, techniques, and tools, competition strategies and provide recommendations on how they can be applied to improve conversion rates.

Skills & Qualifications

• 7–8 years of experience in lifecycle marketing, CRM, marketing automation, owned media strategy and Conversion Rate Optimization with hands-on execution.

• Proven expertise in email and WhatsApp marketing as primary revenue and engagement channels for acquisition as well as renewal and x-sell/upsell.

• Strong working experience with marketing automation and customer engagement platforms such as MoEngage, WebEngage, HubSpot, SFMC, CleverTap, Braze, or similar.

• Demonstrated ability to build & optimize

• Multi-step customer journeys

• Behavioral & event-based triggers

• Segmentation frameworks

• Personalisation strategies

• Strong analytical mindset with experience using tools such as Google Analytics, Mixpanel, Amplitude, or similar.

• Strong analytical skills with experience using web analytics tools such as Google Analytics, Adobe Analytics, etc..

• Familiarity with website and landing page optimization techniques.

• Experience working with CMS platforms (e.g., WordPress, Sanity) and HTML/CSS/Javascript basics for testing and optimization.

• Strong understanding of customer behavior, funnels, B2B purchase behaviour.

• Ability to collaborate across multiple teams in a fast-paced, results-oriented environment.

What We Offer

• Opportunity to work in a dynamic and collaborative environment.

• Exposure to a variety of growth initiatives and creative campaigns.

• Competitive compensation and benefits package.

Equal Opportunity Employer

WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law.

We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs.

Our total rewards philosophy is aimed at providing compensation that is competitive, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that  you’ll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.