Lead, Copywriter

Bengaluru, Karnataka, India | Brand & Marketing | Full-time


About us

WeWork is a global platform for creators, providing hundreds of thousands of members around the world with space, community and services that enable them to do what they love and create their life’s work. 

WeWork India, is run by the Indian real estate conglomerate, Embassy Group and commenced operations in 2017. Currently, it has over 62,000 members and 43 locations and six cities in India - Bengaluru, Mumbai, Gurugram, Noida, Hyderabad, and Pune. Its portfolio comprises small and medium enterprises, start-ups, large businesses, freelancers, etc. Our mission is empowering tomorrow’s world of work. 

Flexibility is paramount in today’s workforce and the WeWork India team is laser-focused on fuelling growth opportunities and fortifying its position as the leading flexible workspace brand with customisable and innovative solutions for all businesses. In October, WeWork India made its first investment in Bengaluru-based conferencing and collaboration platform, Zoapi. Founded in 2019, Zoapi is a unified conferencing and collaboration solution provider for enterprise companies, coworking spaces, and education centres.

WeWork India’s latest brand campaign ‘Great Inspires Great’, showcases the breadth of products at WeWork India which makes it the ideal end-to-end workspace solutions provider in a hybrid and flexible world. WeWork’s products include digital offerings like On-demand, All Access, Managed Office by WeWork, and its space as a service portfolio consisting of private offices, custom build offices, and conference rooms, among others.

WeWork India is the country’s leading flexible workspace provider that offers a personalised experience to different types of professionals with varied needs through its innovative and customised offerings. WeWork India is home to a community of diverse set of people – from innovators to visionaries to dreamers and go-getters, making it a space where people meet and inspire each other to achieve greater heights of success. You can learn more about our team and organisation here. Read more about our culture code to understand how we do things.

About the role

WeWork is seeking a Copywriter to join the Brand Marketing team. The ideal candidate is passionate about brand voice and tone, and conveying brand identity through effective and clever messaging. You will take on projects that span marketing, advertising, digital, social media, and member experience.

Roles and Responsibilities:

  • Write engaging and thoughtful copy across social, print, video, digital for diverse projects such as emailers, advertising campaigns, physical assets, web content, sales collateral, PR related functions, scripts, digital and social ad campaigns and more
  • To research social trends and suggest innovate and unique ideas that not only align with the brand, but also have a potentially viral impact
  • To successfully create communication strategies to position our range of products and solutions
  • To experiment with various AI tools, content platforms and formats 
  • To have a great knowledge of copy, advertising and social media 
  • See projects through the whole creative lifestyle - from inception to deployment with multiple stakeholders
  • To uphold the WeWork narrative across multiple target audiences including prospective and current members, employees, and partners
  • Take creative briefs and generate fresh copy in line with the brand 
  • Collaborate with designers, social media managers, and other stakeholders
  • Edit and proofread copy whenever necessary
  • Uphold and help maintain Voice Guidelines to ensure consistency throughout all our communication
  • Collaborating with the Brand, Marketing, PR teams and various cross-functional departments to develop content and social media strategy
  • Ability to manage multiple projects within the stipulated timelines

Experience and Desired Qualifications:

  • 4-5 years experience in a renowned social media agency or brand. 
  • Bachelor’s degree preferably in English, writing, journalism, or another relevant subject.
  • Experience in copywriting and content writing—including ad copy, print copy, campaign copy, long-form copy
  • Outstanding writing and grammar chops with refined proofreading and editing skills.
  • Must have handled campaigns for brands, right from ideation to execution. 
  • Good knowledge of content marketing, content creation and trends.
  • Highly organised and able to manage many projects cross departmentally at once.
  • Motivated by writing copy that inspires.
  • Must work with tight deadlines and a fast-paced work life.

Equal Opportunity Employer

WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law.

We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs.

Our total rewards philosophy is aimed at providing compensation that is competitive, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that  you’ll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.