Senior Lead, Social Media & Content

Bengaluru, Karnataka, India | Brand & Marketing | Full-time

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About us

WeWork is a global platform for creators, providing hundreds of thousands of members around the world with space, community and services that enable them to do what they love and create their life’s work. 

WeWork India, is run by the Indian real estate conglomerate, Embassy Group and commenced operations in 2017. Currently, it has over 62,000 members and 43 locations and six cities in India - Bengaluru, Mumbai, Gurugram, Noida, Hyderabad, and Pune. Its portfolio comprises small and medium enterprises, start-ups, large businesses, freelancers, etc. Our mission is empowering tomorrow’s world of work. 

Flexibility is paramount in today’s workforce and the WeWork India team is laser-focused on fuelling growth opportunities and fortifying its position as the leading flexible workspace brand with customisable and innovative solutions for all businesses. In October, WeWork India made its first investment in Bengaluru-based conferencing and collaboration platform, Zoapi. Founded in 2019, Zoapi is a unified conferencing and collaboration solution provider for enterprise companies, coworking spaces, and education centres.

WeWork India’s latest brand campaign ‘Great Inspires Great’, showcases the breadth of products at WeWork India which makes it the ideal end-to-end workspace solutions provider in a hybrid and flexible world. WeWork’s products include digital offerings like On-demand, All Access, Managed Office by WeWork, and its space as a service portfolio consisting of private offices, custom build offices, and conference rooms, among others.

WeWork India is the country’s leading flexible workspace provider that offers a personalised experience to different types of professionals with varied needs through its innovative and customised offerings. WeWork India is home to a community of diverse set of people – from innovators to visionaries to dreamers and go-getters, making it a space where people meet and inspire each other to achieve greater heights of success. You can learn more about our team and organisation here. Read more about our culture code to understand how we do things.

About the role

We are looking for an experienced, passionate and creative Social Media expert to join our team. In this role, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts. 

Roles & Responsibilities:

  • Influencer marketing: working closely with an agency on concept and execution
  • Define the most important social media KPIs to increase brand awareness and increase engagement
  • Social Media Strategy Development: Collaborate with the internal and external teams to develop innovative social media strategies aligned with company objectives and target audience preferences.
  • Content Creation: With the larger team, conceptualize and produce engaging content including, but not limited to, images, videos, GIFs, and infographics for social media posts.
  • Platform Management: Manage and maintain active presence across key social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, Youtube), ensuring consistency in brand messaging and image. Ensuring content is curated to suit different channels/platforms.
  • Campaign Management: Plan, execute, and optimise social media campaigns to drive brand awareness, increase engagement, and support marketing initiatives.
  • Analytics and Reporting: Monitor social media metrics and track the performance of campaigns using analytical tools. Provide regular reports and insights to assess the effectiveness of strategies and make data-driven recommendations for improvement. 
  • Stay Updated: Stay abreast of industry trends, emerging social media platforms, and best practices in digital marketing to continuously innovate and optimize our social media efforts
  • Content Calendar creation: Work with internal & external stakeholders Performing content audits to assess how well existing content is performing, identifying content gaps, and determining what type of content is missing and what is needed. And creating, adjusting, and managing the calendar based on business and team goals.

Education and Desired Qualifications:

  • 5+  years of experience as a Social Media Specialist or similar role
  • Experience in a social media or digital agency 
  • Excellent knowledge of Instagram, Facebook, Twitter, LinkedIn, Instagram, Youtube, Google+ and other social media best practices
  • Good understanding of social media KPIs
  • Excellent multi-tasking skills
  • Great communication skills
  • Critical thinking and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, and presentation skills
  • Great project management skills 
  • Has a passion for innovation and creativity 

Equal Opportunity Employer 

WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law. 

We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs. 

Our total rewards philosophy is aimed at providing compensation that is competitive, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that you’ll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.