About us

WeWork is a global platform for creators, providing hundreds of thousands of members around the world with space, community and services that enable them to do what they love and create their life’s work. 

WeWork India, is run by the Indian real estate conglomerate, Embassy Group and commenced operations in 2017. Currently, it has over 62,000 members and 60+ locations and eight cities in India - Bengaluru, Chennai, Mumbai, Gurugram, Delhi, Noida, Hyderabad, and Pune. Its portfolio comprises small and medium enterprises, start-ups, large businesses, freelancers, etc. Our mission is empowering tomorrow’s world of work. 

Flexibility is paramount in today’s workforce and the WeWork India team is laser-focused on fuelling growth opportunities and fortifying its position as the leading flexible workspace brand with customisable and innovative solutions for all businesses. In October, WeWork India made its first investment in Bengaluru-based conferencing and collaboration platform, Zoapi. Founded in 2019, Zoapi is a unified conferencing and collaboration solution provider for enterprise companies, coworking spaces, and education centres.

WeWork India is the country’s leading flexible workspace provider that offers a personalised experience to different types of professionals with varied needs through its innovative and customised offerings. WeWork India is home to a community of diverse set of people – from innovators to visionaries to dreamers and go-getters, making it a space where people meet and inspire each other to achieve greater heights of success. You can learn more about our team and organisation here. Read more about our culture code to understand how we do things.

About the role

We are seeking a proactive and results-oriented Senior Associate, Growth Content Strategist to join our dynamic team at WeWork India. In this role, you will be responsible for driving creative content strategies across multiple channels, including digital media, email, WhatsApp & Web optimization/personalization communicating  to our customers and prospects. You will work closely with cross-functional teams, ensuring all deliverables are met on time and adhere to industry best practices. This position offers the opportunity to contribute to both brand awareness and revenue growth initiatives, while also managing content A/B testing to maximize campaign effectiveness. As part of this role you will be reporting to the Head of Growth Marketing.

Roles and Responsibilities:

• Creative Development & Execution:

  • Collaborate with Product Managers (PMs) to gather briefs and oversee content creation with the Creative team to ensure high-quality creative collaterals for various campaigns.

  • Create compelling content that engages B2B audiences, elevating brand awareness and reinforcing WeWork's value across multiple business units.

  • Collaborate with design and writing teams to produce high quality content through editing, proofreading, developing editorial calendar, delegate tasks and ensure deadlines are met.
  • Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within WeWork's B2B offerings
  • Ensure all creatives meet the industry best standards and align with brand guidelines across various platforms.

  • Track the progress of all creative deliverables, ensuring visibility for the Product and Creative teams.

  • Coordinate with creative agency to get timely content output

• Campaign Optimization & Reporting:

  • Conduct A/B testing for ads, emails and creatives, ensuring continuous improvement in performance month-on-month.

  • Collaborate with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact.

  • Develop reports on campaign performance, implementing learnings to optimize future campaigns.

• Email/WhatsApp Marketing & Engagement:

  • Develop and implement creative content strategies for emails/WhatsApp across products, ensuring interactive elements and consistent messaging.

  • Drive engagement through creative strategies for SMS, WhatsApp, and other Mar-Tech channels.

• Collaboration & Process Management:

  • Act as the point of contact between Growth and other marketing subfunctions, ensuring smooth collaboration and alignment of campaign deliverables.

  • Provide content support to other divisions in the organisation, as needed, ensuring alignment with Growth marketing goals.

• Brand Awareness & Strategy:

  • Support content strategy & creative performance analysis, integrating learnings into future campaigns to improve brand presence across multiple platforms.

Education and Desired Qualifications: 

• 3-5 years of experience with content strategy, copywriting, and creative execution for digital media.
• Strong understanding of A/B testing, performance metrics, and optimizing campaigns for revenue growth.
• Excellent project management skills with the ability to track and meet deadlines across multiple stakeholders.
• Proficiency in creative content development for email marketing, digital ads, SMS, and WhatsApp communication.
• Experience working with cross-functional teams to deliver high-quality campaigns on time.
• Knowledge of Mar-Tech tools and chatbots is a plus.
• Strong multi-tasking and collaboration skills with an eye for detail.

Equal Opportunity Employer

WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law.

We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs.

Our total rewards philosophy is aimed at providing compensation that is competitive, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that  you’ll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.